Questions about Waters of the US Join ASAs QA with EPA Next

first_imgThe Environmental Protection Agency’s proposed Waters of the U.S. rule has created a great deal of concern within the agriculture community, with little in the way of clarification to quell producers’ concerns. To address these questions, we encourage ASA members to join in a special ASA question-and-answer webinar with EPA Assistant Administrator for Water Nancy Stoner this Wednesday, July 30, from 1:00 – 2:30 p.m. Eastern. Stoner heads EPA’s water programs and has offered this opportunity for ASA members to ask questions about what the proposed rule will do. Comments on the rule are due October 20, 2014. Participants can join by phone or computer. Here are the webinar details:Phone:  702.489.0003Access Code: 976-750-745 (You will receive an audio pin after joining the webinar)https://attendee.gotowebinar.com/register/6044138923155990018Webinar ID: 104-757-851Click here for PowerPoint presentation.For more information on the webinar, please contact Patrick Delaney in ASA’s Washington office at pdelaney@soy.org.last_img read more

Rare cars all in a row add a touch of elegance

first_imgThose strolling on Officers Row on Sunday were treated to history, mystery and 120 gorgeous classic cars at the Columbia River Concours d’Elegance.The beauties, parked on lawns, dated from 1909 to 1974 and offered a dreamy walk for gear heads and car buffs.The event was produced as a fundraiser by the Rotary Club of East Vancouver and its West Linn, Ore., counterpart.Gawkers spent significant time drooling over a 1955 Mercedes Benz 300 SL Gullwing.Chatting with onlookers, Doug Dwyer of Longview said the car gets driven when he’s assured there are ”no pigeons above, no gravel below.”Dwyer said the 3-litre, 6-cylinder fuel-injected engine with “215 brutal horsepower” sold for about $8,000 in 1955.“It’s insured for $660,000,” Dwyer said.Must be nice to be the owner. But Dwyer said no, he’s not the owner — talk to Vancouver’s Duane Clark.Clark’s name also was listed as owner on a 1970 Plymouth Hemi Cuda convertible.Clark said just 18 of the Cudas were made in 1970, and similar models have sold for more than $2 million, even up to nearly $3 million.Must be nice to be the owner, Duane Clark.But Clark said he’s not the owner of the Gullwing and the Hemi.But he did reveal the owners are Vancouver-area men who do not want publicity. They own numerous classic cars, he said.“These (cars) have been in museums,” he said. “The owners consider (the cars) like art.”As visitors made their way down the closed-off row, they were treated to Porsches, Alfa Romeos, Austin Healeys, Triumphs, MGs and more.Want a little American spirit? There were Corvettes, Cadillacs, GTOs, Packards, even a 1951 Studebaker Starlight Coupe.Dick Lenahan of Battle Ground said he was impressed with the ’55 Gullwing, which won best of show and best of class, and also loved the 1956 Austin Healey 100M, owned by Reid Trummel of Portland,No wonder he loved the Healey; Lenahan owns a 1964 Austin Healey, British racing green over cream.“I thought it was an excellent first-year show,” Lenahan said. Lenahan has a big show coming Labor Day weekend at Portland International Raceway: he’s the registrar for the All British Field Meet (www.abfm-pdx.com), where he expects more than 500 classics.If you’ve ever wondered how MGs made it to America, talk to Cameron Hatton of Beaverton, Ore. His 1952 MG (Morris Garage) TD was drawing lots of attention.He said the MGs were popular with soldiers serving in the United Kingdom. The TB, TC and TD models all were relatively cheap and fun to drive.last_img read more

Laws reach on dog bites limited

first_imgo According to Vancouver city code, the crime of vicious behavior (dogs) is a misdemeanor punishable by a maximum sentence of one year in jail and a $5,000 fine.o The crime of having dangerous dogs can be elevated to a Class C felony if the defendant has a prior dangerous dogs conviction when the dog attacks a person or an animal. Or it’s a Class C felony if an owner knowingly has a dangerous dog that causes serious injury or death to a person.Three years ago, Sheeba, a Shar Pei, was attacked by an unleashed pit bull while on a daily evening walk with her owner, Brian Paulsen.As she was sniffing a fence on Lewis Drive, south of Vancouver Mall Drive, the pit bull suddenly ran to attack, grabbing the top of the dog’s head and shaking relentlessly. It wasn’t until a man ran up and pried open the pit bull’s jaw with a screwdriver that the dog let go.Four months later, a severely injured Sheeba had to be euthanized.The pit bull’s owner, Douglas Mackey, pleaded guilty in Clark County District Court to keeping a dangerous dog. He was sentenced to one day on a work crew and a $423 fine.last_img read more

Alleged hitrun driver struck police officers car

first_imgIt’s always a bad idea to crash your car into another and drive away, but when the car you hit is driven by an off-duty Portland police officer, it’s off the charts.Particularly if you’ve allegedly been drinking and it’s 9 a.m.Wednesday morning, Maureen Olivier, 43, was at Northeast 112th Avenue and Ninth Street when she made a left turn into the path of a southbound car and hit it, said Sgt. Steve Dobbs with the Vancouver Police Department.Olivier kept going west on Ninth, the officer followed, and she stopped in the 10800 block of Ninth, Dobbs said.The Portland officer called for Vancouver police, who gave Olivier field-sobriety tests and took her to jail on suspicion of DUI and hit-run driving, Dobbs said. She is a Vancouver resident.Dobbs said it didn’t appear the Portland officer was injured.last_img read more

Battle Ground man pleads not guilty to harming infant son

first_imgA Battle Ground father pleaded not guilty Friday to assaulting his five-month-old son, Carter, after the baby wouldn’t stop fussing.John I. Stenersen, 29, was arraigned on a charge of second-degree assault of a child. A tentative trial date was set for April 9.Prosecutors filed two aggravating factors to the charge: they allege the baby’s injuries were significantly more serious than required to prove second-degree assault, a felony, and that the baby was an especially vulnerable victim.After hearing evidence about how the baby is now doing — fine, and expected to fully recover — Clark County Superior Court Judge Rich Melnick significantly reduced Stenersen’s bail Friday, from $500,000 to $50,000.At Stenersen’s first appearance last week, prosecutors said Carter’s injuries were life-threatening. However, on Friday, Melnick heard from the baby’s mother that the infant had had a neurological exam, which appeared fine, though he required some stitches. Battle Ground police said Stenersen was watching Carter on Feb. 9 at home in the 600 block of Southwest Second Court when, Stenersen said, he “snapped” because the baby was crying. He allegedly shoved the baby, who was lying on the bedroom floor, causing Carter to hit his head on a wall.Then, after Stenersen prepared food for his son, he said, he threw the fussy infant in the air and the baby’s head fell backward as he landed in Stenersen’s lap, according to a probable cause affidavit filed with the court.last_img read more

Van burns in Vancouvercenter parking garage

first_img A lunch-hour fire today destroyed a van in the parking garage beneath Vancouvercenter, one of the largest real estate developments downtown, attracting a crowd of onlookers and inconveniencing parking customers.The fire was reported at 12:35 p.m. at the center, 701 Columbia St.According to Chris Moen of the Vancouver Fire Department, a Volkswagen van parked in the 795-space underground garage caught fire.The garage has a sprinkler system, which was activated, and the fire did not spread. But access and ventilation are major issues in the underground parking structure, which is by far the largest in Clark County. It offers both public parking and parking for resident and office tenants.Today, the garage was full of cars driven by several hundred people attending the Council for the Homeless luncheon at the nearby Hilton Vancouver Washington. Unable to retrieve their vehicles, the luncheon guests stood on the corner at Sixth and Columbia as firefighters worked. They were finally able to begin reclaiming their vehicles before 2 p.m.The van was parked in the P1 level, toward the northwest corner of the complex.Columbia Street is closed northbound across from Esther Short Park while firefighters work. Firefighters have also closed Sixth Street between Columbia and Washington streets, where the main entrance to the garage is located.Vancouvercenter occupies two square blocks across from the popular downtown park. Opened in 2003 on the site of the old Lucky Lager brewery, it consists of an office tower and two condominium towers above the underground garage. The buildings experienced some light smoke from the fire, but did not lose power or have any fire damage. Fire rigs block Columbia Street about 12:30 today as firefighters battle a vehicle fire in the parking garage below Vancouvercenter.last_img read more

LA authorities announce 1 million reward for former LA cop

first_imgThe father of one of the victims told investigators that someone identifying himself as Dorner called him Thursday and told him he “should have done a better job of protecting his daughter,” a federal affidavit states. Investigators traced the call to Vancouver, but based on the timing of other sightings, they don’t believe Dorner was in Vancouver at the time, the affidavit states.Vancouver police had not been asked for help on the case as of Sunday night, said Sgt. Kevin Hatley.LOS ANGELES — Seeking leads in a massive manhunt, Los Angeles authorities on Sunday offered a $1 million reward for information leading to the arrest of Christopher Dorner, the former police officer suspected in three killings.Mayor Antonio Villaraigosa announced the reward, raised through several private and public donors, at a news conference at LAPD headquarters.“Our dedication to catch this killer remains steadfast,” Villaraigosa said. “We will not tolerate this reign of terror.”Meanwhile, authorities said camping gear was found along with weapons inside Dorner’s burned-out pickup truck. The vehicle found Thursday in the ski resort town of Big Bear Lake was so charred that investigators couldn’t be more specific about the nature of its contents, Sgt. Rudy Lopez said.Also Sunday, police investigated a taunting phone call that may have been made by Dorner to the father of the woman they believe he killed last week. Two law enforcement officers who requested anonymity because of the ongoing investigation told The Associated Press they are trying to determine if the call days after the killing was made by the 33-year-old fugitive or a man posing as him.SWAT teams with air support and bloodhounds fanned out for the fourth day to search for Dorner, who has vowed revenge against several former LAPD colleagues whom he blames for ending his career.last_img read more

Cowlitz casino plan thrown out by federal judge

first_imgIn a stunning reversal that dealt a serious blow to plans for a Cowlitz Indian Tribe casino, a federal judge in Washington, D.C., reversed herself Wednesday and threw out a 2010 Record of Decision that gave the tribe the right to establish a reservation west of La Center.Last week, U.S. District Judge Barbara J. Rothstein denied a motion by Clark County and other plaintiffs to throw out a revised Record of Decision. The federal government issued the revised decision in 2012 in acknowledgment that its 2010 Record of Decision on the Cowlitz was flawed. Rothstein later said she’d reconsider her ruling. On Wednesday, Rothstein issued a 12-page decision explaining her conclusion that the plaintiffs had been correct: “To allow the federal defendants to unilaterally change the 2010 ROD would run afoul of the (Administrative Procedures Act’s) limits on administrative review and undermine this court’s jurisdiction.”But by saying the federal government shouldn’t have been allowed to issue a 2012 ROD, it left the government in a position to try and defend the 2010 ROD, which has been withdrawn.“The court will not waste its or the parties’ resources on such a fruitless endeavor,” Rothstein wrote. “The court is also cognizant of the fact that the parties have been locked in this battle for nearly 11 years.”last_img read more

State of the County Were in the best shape we can be

first_imgClark County Commissioner Steve Stuart said the state of Clark County is as strong as he could hope, given a stagnant economy and myriad challenges facing the current commissioners.“We’re in the best shape we can be, considering the state of our economy, our state and our nation,” Stuart said in the State of the County address Thursday afternoon. Stuart spoke to a full crowd in the auditorium at Prairie High School. The message he delivered was that commissioners and the county’s partners must work together as they address planning issues and job growth concerns into the future.All three commissioners took a turn at the microphone Thursday. Commissioners David Madore and Tom Mielke both told the stories of their history and how they found their way to Clark County.Madore said he sought a move for both his family and business in 1989 that provided a quality of life revolving around a beautiful countryside, reasonable distance to a major city, access to a big backyard for his children and a business-friendly local government. He found the bounty of his wish list in Clark County, and said his desire to maintain those positive attributes drives him as an elected official.“I could not be more grateful for the privilege to help this rare jewel of a community to prosper and thrive as we all work together to make Clark County the best place in America to live, work and raise a family,” Madore said.last_img read more

51 reward staff to increase motivation

51 reward staff to increase motivation

first_imgHalf (51%) of employer respondents at small and medium-sized enterprises (SME) that reward employees do so to increase motivation, according to research by American Express.Its research, which surveyed 300 SME employers and 500 employees, also found that 94% of employer respondents gift rewards to their staff.The research also found:34% of employer respondents that offer rewards to staff report an improvement in employee retention rates.38% of employer respondents reward high-performing employees, 23% offer rewards to all staff, and 21% focus on providing rewards for long-serving employees.37% of employer respondents that do not reward staff believe that doing so would make employees work harder.89% of employee respondents have received some form of reward from their employer.One-third (33%) of employee respondents feel that receiving a reward motivates them to work harder, 46% feel valued, and 44% feel as though their employer rewards them for their work and dedication.Jose Carvalho (pictured), senior vice-president at American Express, said: “SMEs are reaping the benefits of actively showing employees appreciation for their hard work. A simple thank you goes a long way and will not only make employees feel good, but will benefit a business in the process.”last_img read more

1 found dead after suspicious house fire in Palmetto Bay

1 found dead after suspicious house fire in Palmetto Bay

first_imgPALMETTO BAY, Fla. (WSVN) — Rescue crews found a dead body after a fire broke out at a home in Palmetto Bay, early Saturday morning.According to Miami-Dade Police, firefighters found the deceased person and at least one dead dog after they put out the blaze at a house located near Southwest 172nd Terrace and 88th Court, just after 1:30 a.m.Officials said the victim was badly burned, and will have to be identified using dental records.A neighbor fearing the worst said a friendly woman lived at the residence. “As far as I know, she lives alone, and we didn’t see her come out,” said Ryan Kocourek, “so were all kinda worried and hoping she’s all right.”Investigators believe this may be a case of arson.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Fort Lauderdale firefighters rescue construction worker from high rise

Fort Lauderdale firefighters rescue construction worker from high rise

first_imgThe extent of the worker’s injuries remains unknown. Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. FORT LAUDERDALE, FLA. (WSVN) – Fort Lauderdale firefighters rescued a construction worker, Thursday morning, who was injured on the 12th floor of a high rise.The construction worker was hurt on the job just before 10 a.m. and safely brought to the ground almost 45 minutes later by the fire department’s Tactical Rescue Team (TRT).“Our initial teams got here and made an assessment of the situation and determined quickly it was going to be a TRT operation,” said Fort Lauderdale Fire Rescue Capt. Garrett Pingol. “Later, they went to the top floor, which caused a slight delay in access to the patient.”7SkyForce HD hovered over the construction site, near 299 N. Federal Highway, where Fort Lauderdale Fire Rescue officials said they worked on bringing the worker down off the top floor of the building.Firefighters said they used a tower crane to bring down the worker. “Once they made contact, they determined the only way to get him down was through a TRT response,” said Pingol. “Our units from 47 responded from TRT and made contact and determined the best course of action was what you saw, removing the victim down via a stokes basket using the crane on-site.”Fire rescue officials said the man suffered a back injury on the 12th floor of the building.The worker was quickly transported by ground to a nearby hospital for medical treatment. last_img read more

Family of Florida man detained in Iran pleads with Trump administration

Family of Florida man detained in Iran pleads with Trump administration

first_imgMIAMI (WSVN) – The family of a Florida man who has been detained in Iran for a decade is pleading with the Trump administration to help bring him home.Former FBI agent Robert Levinson vanished in 2007, while in Iran’s Kish Island.He had been hired as a CIA contractor the year before, but the White House said he was not a government employee when he disappeared.Last week, Levinson’s family met with State Department officials, who have said they are seeking Iran’s cooperation.The Trump administration has threatened “new and serious consequences” for Iran unless it releases all U.S. citizens detained there. However, no details have been offered on what action the president may take.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Search underway for Dania Beach gas station robber

Search underway for Dania Beach gas station robber

first_imgDANIA BEACH, FLA. (WSVN) – Police are seeking the public’s help in their search for a man who, they said, robbed a gas station in Dania Beach at gunpoint.Surveillance video captured the masked subject as he walked into the store and demanded money at the Chevron station near Griffin Road and Anglers Avenue in Dania Beach, July 23.The armed robber emptied the register, then paused to select a pack of cigarettes before jumping back into a white SUV and speeding away.If you have any information on this robbery, call Broward County Crime Stoppers at 954-493-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Duo steals over 4000 worth of drugs from Weston Walgreens

Duo steals over 4000 worth of drugs from Weston Walgreens

first_imgWESTON, FLA. (WSVN) – – Deputies are looking for the crooks who were caught on camera stealing thousands of dollars worth of pills at a Weston Walgreens.Surveillance video inside the Walgreens showed two men entering the pharmacy just after 5 a.m. on Oct. 26.Broward Sheriff’s Office detectives said it took only 90 seconds for the duo to steal $4,100 worth of opiates.“These guys really knew that they were doing,” said Broward Sheriff’s Office spokesperson Gina Carter. “They knew exactly what they wanted and how to get to it.”Officials said they used a crowbar to enter the store, forced open the security gate in front of the pharmacy, giving them access to all the drugs.“They spent about a minute rummaging through the pharmacy, getting all the painkillers that they could get their hands on,” Carter said.The got away with Opana, Oxycodone, Methadone, Oxycontin, Endocet, Morphine, Hydrocodone and Methylphenidate. If you have any information on this burglary, call Broward County Crime Stoppers at 954-493-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Police fire rescue train for active shooter situation

Police fire rescue train for active shooter situation

first_imgMIAMI (WSVN) – Police and fire rescue crews underwent training exercises, Wednesday night, in Downtown Miami.City of Miami and Miami-Dade Police, along with fire rescue units, performed exercises to prepare them for an active shooter situation.First responders swarmed county hall as if there was an actual incident taking place. Part of the training also included treating victims of a possible attack.Police said the training will help ensure they are prepared.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

Man charged in Fort Lauderdale fatal hitandrun

Man charged in Fort Lauderdale fatal hitandrun

first_imgFORT LAUDERDALE, FLA. (WSVN) – A man is behind bars Wednesday, charged with striking and killing a man with his vehicle before fleeing the scene.Twenty-five-year old Kenyatta Lawrence of Tallahassee is charged with the crime.The incident happened back in October 2016.The accident was near Northwest 31st Avenue and Prospect Road in Fort Lauderdale.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

FBI releases photos of Pompano Beach bank robber

FBI releases photos of Pompano Beach bank robber

first_imgPOMPANO BEACH, FLA. (WSVN) – FBI investigators are asking for the public’s help in finding a Pompano Beach bank robber captured on camera.Officials said the robbery occurred at a Chase bank, located on the 100 block of South Pompano Parkway, just after 9 a.m., Monday.The man allegedly walked into the bank and demanded money from an employee.There were no injuries reported.It remains unknown how much money was taken.The man was last seen wearing a gray and white hat, blue jacket and jeans.If you have any information on this bank robbery, call Broward County Crime Stoppers at 954-493-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward. Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

HEA Reports Scam Targeting Homes Businesses

HEA Reports Scam Targeting Homes Businesses

first_imgHEA: “While HEA may contact you by phone for various reasons, the cooperative will never call you to demand payment by a certain method or threaten an immediate disconnection of service if payment is not received. If a suspicious phone call is received, end the phone call and contact Homer Electric for verification and to check the status of your account.” According to HEA, the scammers are using their 800 telephone number and local Kenai telephone number as call back numbers. Facebook0TwitterEmailPrintFriendly分享Homer Electric Association is again receiving reports from members regarding suspicious phone calls. The fraudulent caller impersonates a utility representative and requests payment for the customer’s supposed past due bill and threatens immediate disconnection of electric service if the bill is not paid. Members report that the caller ID on the calls says Homer Electric Association. Be scam savvy and never give anyone your personal information unless you are confident the transaction is legitimate.last_img read more

How Much is a Magazines Content Worth Part Three

first_imgThe rise of the social Web has given birth to a phenomenon similarto the indie film revolution of the 1990s, when everybody thought theyhad an interesting story to tell, and believed a credit card limit of afew thousand dollars was all it took to become the next RobertRodriguez. (He even wrote a book about it.)Most bloggers fall into similar territory, minus the upfront financial investment, and, as noted in the New York Times on Friday (“Blogs Falling in an Empty Forest “), the failure rate is roughly the same—astronomical:According to a 2008 survey by Technorati, which runs a search enginefor blogs, only 7.4 million out of the 133 million blogs the companytracks had been updated in the past 120 days. That translates to 95percent of blogs being essentially abandoned, left to lie fallow on theWeb, where they become public remnants of a dream—or at least anambition—unfulfilled … Richard Jalichandra, chief executive ofTechnorati, said that at any given time there are 7 million to 10million active blogs on the Internet, but “it’s probably between 50,000and 100,000 blogs that are generating most of the page views.” Headded, “There’s a joke within the blogging community that most blogshave an audience of one.”It’s worth noting that a percentage of those abandoned and lightlyused blogs belong to traditional publishers who didn’t understand whata blog was but launched them anyway, partly because everyone else was doing it.Interestingly, many of these publishers have also bought into thenotion that bloggers are legitimate competitors to their establishedbrands and devalued their own content in response by giving it all awayfor free online and, as noted in parts one and twoof this accidental manifesto, are effectively doing so in print, too,all in the service of delivering as many eyeballs as possible for theiradvertisers with no Plan B in place for when the advertising dried up. You Gotta Have SoulAt last week’s Conversational Marketing Summitin New York City—a new media strategy session dedicated to helpingbrands “join the conversation” that the social Web has pretty successfullyexcluded most of them from so far—Federated Media Founder and CEOJohn Battelle’s opening remarks spoke just as directly to traditionalpublishers, too: “Ad networks have scale and data, but they lack soul.Customers don’t join ad networks.”His reference to “soul” struck an especially warm chord with me, asit’s something many “old media” brands already possess but haven’talways successfully leveraged online. That slow response left a hugeopening for personal brands to evolve exponentially, gain preciousmindshare and become competitive with the established brands that oncenurtured them as featured columnists and editors-at-large. It alsoallowed savvy brand marketers to connect directly with consumersinstead of having to go through traditional intermediaries.And yet, amidst all of the dire predictions about the death ofprint, the one thing I’ve yet to see is a single industry study—oreven an off-the-cuff anecdote from a moderately respected pundit notemployed by a digital ad agency—that says consumers are demandingmore advertising.What consumers have demanded more of is control over theoverwhelming amount of content that is now available to them online,and there are a wide variety of applications that facilitate theconsumption, sharing, and yes, production, of content of all kinds andlevels of quality—along with a number of ad-blocking apps thrown infor good measure.Content Still King“Gatekeeper” is a four-letter word on the publishing industry’sconference circuit these days, a straw boogeyman invoked to elicitvisions of old white men in leather chairs dictating what the massesshould and shouldn’t be reading. Who needs traditional publishers when the almighty (and ever-changing) algorithm and the “wisdomof the crowds” threaten to extract the soul from all content, leavingus with LOLCATS, Jon and Kate and Blogola?There will always be gatekeepers of one form or another, whethertraditional publishers or the crowd-sourced variety. In both cases, thecrowds are usually led by a few vocal minorities, and both have ahistory of chasing trends while ignoring new voices and ideas, sowhat’s old is basically new again.The true value of content is more measurable than it’s ever been, sopublishers’ primary focus should be on curating great content thatpeople are willing to pay for, and to organize and nuture a communityaround that content and the authors who create it. That community willexist in multiple places and spaces, and vary wildly in size; in somecases, they won’t be the least bit interested in having advertisinginvade their space, overtly or covertly.Contrary to popular belief, print advertising definitely isnot dead. It will need to evolve, andpublishers, agencies and marketers are going to have to hit the reset button on their digital initiatives and refocus on the most important part of the equation: the consumer.Marketers (and their agencies) and the publishers that need theirsupport have to start treating each other as partners and notadversaries, working together to develop initiatives that engage theirrespective communities, not just pitch products at them after fightingover discounts off the illusionary rate card.‘Technology Forces Reinvention’At the CM Summit, GCA Savvian Advisors’ Terence Kawaja offered some interesting insights, including a scathing parody called “The Day the Media Died” and the provocative statement: “What if low CPMs are the real ‘value’ of ad inventory? Technology forces reinvention.”In an ideal world, traditional publishers would take the opportunityto reinvent their business model and approach 2010 as follows:Place a clear value on all content and offer it in a variety ofmediums, as dicated by the community’s needs, not the publisher’sbudget line items.Abolish the rate card and don’t accept spreadsheet-based RFPs.Most importantly, ensure their content, and the products they’re advertising, are all worth paying for.There’s only so many ad dollars to go around these days and themedia contraction that’s already underway will continue to weed out theweakest brands and seasick investors. If a pure-play brand is alegitimate competitor to your established print brand—whether forreaders, advertisers or both—you don’t have a viable business modelanymore. Period.For magazines, this will mean investing more in their content,ensuring that it’s not just high-quality, but also unlike anythingthat’s available elsewhere. Premium content allows Harvard Business Review and Cook’s Illustrated,among others, to charge premium subscription rates in print alongside afreemium online model. Hearst was recently noted for theapparent success of its contrarian strategy,increasing the physical size of their magazines, raising newsstandprices and severely limiting the amount of print content that makes itonline, arguably offering their readers a higher quality product andtheir advertisers a more desirable platform.For those magazines whose content is more commodified, it will mean striking a better balance between a more compelling context worth paying somethingfor—controlled circulation will become the domain of custompublishing over the next few years—and developing new channels forboth themselves and their advertisers to engage their community withrelevant content and product information.For those with commodified content and no significant advertisingbase—or worse, one that “got” the Internet first—the outlook, to befrank, is rather bleak. Micro-niche plays like this can usually surviveon their own better with less overhead than within a corporatestructure where resources are more plentiful but prioritized accordingto revenue, and are probably better suited as pure-plays anyway.What do you think?last_img read more